Sunday Editor’s Letter: June 2013

What the hell, you may be wondering, are we doing? We know this site’s been around for a few years—in various incarnations, now—and we’ve managed to build up one hell of a readership during that time. We also understand how protective people can be of their daily reading material, especially in a genre as polarizing as the fitness industry. When you decide to change things just for change’s sake, you’re courting disaster. Still, things are evolving all over the industry, so the goal for us isn’t simply to keep up with what everyone else is doing. We want to set trends, not march in lockstep with them.

To put these changes in perspective, think about how many guys you know who’ve been through a divorce. What’s the first thing that happens once the papers are signed? They go out and try to bang everything that moves, and then they eventually settle on a relationship of convenience with someone they can have fun with—someone who doesn’t want anything serious—until the next real thing comes along.

Dangerously Hardcore was our ex-wife. It was a great marriage while it lasted, but there were irreconcilable differences toward the end, and things had to come to a close. Athlete.io? She’s our rebound girl. Cool, light, and entertaining, she’s the perfect girl to hang out with for a while because she doesn’t want anything—especially not a commitment. She doesn’t even mind if we’re seeing other people, which is great, because we’re already involved with someone else—and it looks like that relationship’s about to get serious.

What does this mean for you? It means we’re going to be providing absolutely awesome content on Athlete.io for a while, and then we’ll finally be switching over to a platform that’s equipped to handle everything we want to do in this industry. We’ve reimagined our entire brand, from the products we produce to the material we’re giving you on a daily basis, and you’re the ultimate beneficiary of all of it.

We’ve spent the past couple of months debating all of this, agonizing over every small detail, and second-guessing the merits of everything we were proposing to do. The idea here is to preserve our reputation as the place people come for the latest in no-bullshit, bleeding-edge nutrition and training information—while simultaneously redefining both the way we do business and the way fitness information is presented on the internet. With what we’re close to launching, we believe we’ve accomplished all of this, plus a lot more.

For the month of June, here’s what you’re going to get:

The same level of great content, including articles and Q&A sessions with Kiefer, feature-length pieces from all our experts (including a few new ones you’re going to love), product reviews, recipes, and a motivational new department where we spotlight a reader’s transformation from fat bastard—or bastard-ette—to ripped, jacked, and ready to stop wearing black, baggy clothes.

School’s done for the year, beach season is here, and it’s time to take a break from all the year’s heavy lifting and recharge for the fall. For us, it’s time to build something new—something you’re all going to love. We’ll keep you all updated regularly, so stay tuned, and enjoy an awesome first month of summer. 

  • Craig Jones

    This is what I needed to hear. The change has definitely been welcome but obviously it takes time to get things up to speed. I’ve missed the quality content that was coming thick and fast just before the change of name but I fully understood that this only slowed a little because of this transition period. It’s music to my ears to be reassured by this update. Exciting times ahead!!!!

  • Ellen

    Change is good. And if someone long ago didn’t forge ahead, we’d all be still sitting in caves gnawing on bones.

    • stelbel

      Isn’t that called “paleo” diet Ellen!

  • Damon Amato

    very exciting! Can’t wait to hear what’s new.

  • Tex

    When is the new Carb Nite coming?

  • Brandon Christ

    I never take a break from heavy lifting!

  • Mason Zuleger

    Excited for you!

  • Norma

    Hopefully more articles geared toward women strength training.

    • Scott Paltos

      Norma, they are coming!!!! Trust me 😉

  • Craig Jones

    And surely the change is totally unrelated to the fact that T-nation has a new banner on their home page that says “dangerously hardcore since 1998″….

    • Craig Jones

      Looks like I’ve been hacked. The above comment is not from me. Maybe just another Craig jones.

      • Stan

        Well you do look alike

  • http://www.facebook.com/evan.peterson113 Evan Peterson

    I’m looking forward to more podcasts! IN OPPOSITION!

  • Richard

    Looking forward to receiving more great information! Surely did miss it.

  • Josh Bobbitt

    Fingers crossed for excellence. The Shockwave App and CBL/CNS have been incredible. Hoping for the return to incredible content!

  • Jeff Williams

    Can’t agree more. DH was great, but Athlete.io serves it’s purpose just as well. I’m looking forward to the innovation that is going to be coming as this is what individuals need, not that watered down BS that comes from every other lame trainer who thinks they are gods gift to the stars. Through transition this site still remains the go-to and it’s only going to benefit anyone who joins forces.

  • Broken Bad

    The podcasts were awesome. I would love to see them come back.

  • Peter Scarpelli

    Sounds great – excited to see and experience all that this site and the new platform will entail!

  • Jason Detwiler

    Alright, let’s do it!

  • Adam Duggan

    Really excited about all of the new things coming from Athlete.IO.

  • Kendra

    Excited to see what’s in store!

  • Hussar

    Notsure if this forum is active. But im trying the carb backloading program. My question. When i backload im only backloading 200 grams of carbs. After a backload nxt day i look like crap. I train mt rf i eat no carbs wed sat and sunday. But monday morning after low carb i look awesome. Is this normal. I follow the no carb pre workout, the post workout protein carb spike 30g carb, wait 1hr then 170 carbs w protein. Am i doing something wrong. Id like to always look great. 230 15% bf. Thx