How Not To Be An Arrogant Prick

By Scott Paltos The fitness industry is stacked, end to end, with “geniuses.” The trouble with geniuses, however, is that they don’t always have enough self-awareness to keep their egos proportionate to their influence. This, unfortunately, has turned many otherwise high-quality people into … [Read more...]

The Revolution Begins

Athlete.io: ATHLETE IN OPPOSITION Welcome to Athlete.io, where we’re you. We do the same things you do, and we want the same things you want. Our goal is to be healthy, and we want to perform and look our best every minute of every day. Most of all, we want to do things the right way and the … [Read more...]

Five Reasons Why The Fitness Industry Sucks Ass

The fitness industry is “fucked up.” There’s a new fitness book out, released by a major publishing house, and this is how it starts off. By making this statement, which I’m sure they think is brash and shocking, the authors are trying to set the scene for you. They’re telling you that although the … [Read more...]

Who Wants To Be A Fitness Model?

By Ian Spanier Want to be a fitness model? Sounds like a cool and easy way to make a living, doesn’t it? All you have to do is train all day, keep your diet on point, get your spray tan right, and start calling magazine editors and ad agencies, and the photo shoot offers—and then the checks, … [Read more...]

Ian Albert: CrossFit, Business, and CBL Success

Ian Albert, CSCS, is the manager of EVF Performance, a popular CrossFit gym on the Upper East Side of Manhattan in New York City. We’re featuring this interview with Ian for a few reasons. First, he’s experimented extensively with Carb Back-Loading and is a huge fan of the system. Next, we wanted to … [Read more...]