How to Train: Female Edition

By Jim Laird Women hire trainers far more often than men do. It’s a proven fact. Women are more likely to ask for help, and they’re more likely to trust that what they’re being told about fitness is the truth. Trouble is, most of the information available for women, both online and otherwise, is … [Read more...]

How to be Awesome: Why Your Personal Trainer Sucks

By Jesse Burdick Who's the best personal trainer or strength coach in the world? I'm hoping that's me, but if it's not, I really have no idea. The reason why I don't know is because the best trainers and coaches in this business are extremely busy, and nobody's ever heard of most of them. They're … [Read more...]

The Cute Girl Guide to Carb Back-Loading

  I was raised in the 1980’s, where most people’s idea of exercise was Jane Fonda attempting to give us aerobics instruction on VHS with Michael Jackson’s “Can You Feel It?” playing in the background. Back then, I watched my mother go on just about every diet there was. The entire decade was a sad … [Read more...]

Eating Breakfast Causes Weight Loss: Worst Research Ever

When you live in San Francisco, there’s a whole list of upscale shit you’re supposed to do, provided you’re looking to fit in. It goes without saying that you can never vote Republican, it’s obligatory to blow half your paycheck on kombucha and organic quinoa at Whole Foods, and if you’re … [Read more...]